Demand generation and digital content
NetConsulting cube group innovates and reinforces its approach to demand generation activities: an innovative integrated digital communication, marketing, and lead generation model, oriented towards the optimisation of Clients’ investments.
The strengths upon which the demand generation services offer is based are:
- our databases, which are unrivalled in Italy: focused on ICT, updated daily thanks to Research and Analysis
- a team of marketing researchers with ICT skills
- a new, integrated digital approach thanks to Inno3, the Group’s online news organisation
What we do
- Lead Generation (ad hoc for clients):
Face to face profiling
Telephon Lead Generation
Set the Meeting (all-inclusive service, including scheduling commercial meetings) - Digital Lead Generation:
On line survey
DEM Campaign
- Content Marketing, Content Syndication e Lead Nurturing – in partnership with Inno3:
Creation and sharing of valuable media and content, thanks to a team of Analysts, Journalists, and Digital Marketers: whitepapers, news, videos, e-books, infographics, guides, articles.
A context strategy strongly oriented towards SEO positioning, also based on “gated” content, which is only accessible via a form, to profile the audience and feed them ad hoc content (nurturing)
- Advertising and Editorial Projects – in partnership with Inno3
Skin Advertising
Banner Advertising
Brand content: Articles, Interviews, Video interviews, Branded reporting
Room (thematically-branded areas) - Events
End-to-end creation of physical, hybrid, and digital events (also in partnership with Inno3)
Executive Roundtable
Design thinking round tab
For more information contact fornaci@netconsultingcube.com